Ray Jolicoeur Portrait

Ray Jolicoeur
Brand Architecture
& Marketing

Ray is an award-wining brand strategist, having worked on over 30 premium brands at Pernod Ricard and Kraft Foods before founding GURU Organic Energy Drink. With years of startup and corporate experience in new product development and branding, he has a proven track record of growing food & beverage brands with retail sales in excess of $350 million.

Forbes Fisher
Product Development & 

Forbes is a brand, product, and operations strategist with extensive experience in high-end food branding. Most recently he co-founded Steve's Ice Cream, a leading brand in both dairy and dairy-free artisanal desserts that is sold nationally in top retailers. He started his career in real estate development in New York City and prior to Steve's, worked extensively with several premier fast casual and eCommerce based specialty food companies.


François Bazinet
Strategy & 

François co-founded GURU Organic Energy Drink where he developed deep relationships across the Natural food industry. He started his career in the international fashion industry working for clients such as Ralph Lauren, Armani, CK and Valentino and later founded several large scale electronic music venues that featured performances by world-renowned artists.