Ray Jolicoeur Portrait

Ray Jolicoeur
Brand Architecture
& Marketing

Ray is an award-wining brand strategist, having worked on over 30 premium brands at Pernod Ricard and Kraft Foods before founding GURU Organic Energy Drink. With years of startup and corporate experience in new product development and branding, he has a proven track record of growing food & beverage brands with retail sales in excess of $350 million.


François Bazinet
Strategy & 

François co-founded GURU Organic Energy Drink where he developed deep relationships across the Natural food industry. He started his career in the international fashion industry working for clients such as Ralph Lauren, Armani, CK and Valentino and later founded several large scale electronic music venues that featured performances by world-renowned artists.